The tooling hadn't kept pace. Security teams were filing manual takedowns while attackers launched new domains in minutes. We decided to change that.
Brand impersonation has always existed — fake storefronts, copycat domains, fraudulent social accounts. What changed is the speed and scale. A bad actor can register a typosquatted domain, spin up a convincing phishing page, and start capturing credentials in under an hour. The tools most security teams had were built for a slower threat environment.
Manual monitoring meant threats slipped through. Takedown processes were slow, inconsistent, and hard to document. The data needed to track brand exposure was scattered across dozens of sources that no single team could watch continuously.
BRANDEFENSE was built to close that gap. Not by adding another dashboard, but by automating the entire response chain — from detection to enforcement — so security teams can focus on the threats that genuinely need human judgment.
"Brand security used to mean sending a cease-and-desist and hoping for the best. We built BRANDEFENSE because hoping is not a strategy."
— Mehmet Caner Köroğlu, CEO & FounderToday BRANDEFENSE protects brands across financial services, healthcare technology, consumer goods, and SaaS. Our team is venture-backed and based in Miami, with researchers and engineers distributed across North America and Europe.
Built from the ground up to solve a problem that existing tools were too slow to address.
Researchers, engineers, and operators across security, product, and customer success.
Active threat monitoring across jurisdictions, with enforcement experience in each region.
From seed-stage startups to established enterprise brands with global recognition.
Every detection, every action, every result is logged and visible. You should never have to wonder what the platform is doing on your behalf or why a threat was classified the way it was.
Brand attacks don't pause for meetings. We ship fast, respond fast, and hold ourselves to response time standards that reflect the actual urgency of what our clients face every day.
We don't consider a takedown complete until the client confirms it. Our success team stays in the loop from first detection to final resolution — not just for onboarding, but for every case.
"Other platforms showed us threats we already knew about. BRANDEFENSE consistently surfaces things we had no visibility into — typosquats, dark web mentions, social impersonations across platforms we weren't monitoring."
Financial Services Firm, Miami"The compliance reporting feature alone justified the contract renewal. We used to assemble that data by hand for board presentations. Now it exports in two clicks with everything already formatted correctly."
Healthcare Technology Company, Boston"I was skeptical about the response time claims. Then we had a phishing domain appear at 2am on a Sunday. By Monday morning it was already in takedown process with evidence documented. That's not marketing — that's what actually happened."
Consumer Software Company, SeattleSee how BRANDEFENSE works for your specific threat environment. No generic demos — we show you real signals from your brand's surface.